Watching the agency model adjust in real time. Two firms I worked with last year quietly moved to AI-assisted output. Same deliverables, half the team.

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Watched a job posting go up last week: 'Must have demonstrated experience prompting Claude or GPT for production workflows.' 2023 would've laughed. 2026 just nods.

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One Claude conversation today saved me from making a hire I would've regretted in 6 months. It walked me through the actual cost of a wrong fit. I needed someone to slow me down.

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